AI resurrection of Brazilian singer for car ad sparks joy and ethical worries

July 14, 2023
Est. Reading: 1 minute


Beloved musician Elis Regina died aged 36 in 1982 but a new Volkswagen commercial shows her duetting with her daughter

The premature death in 1982 of one of Brazil’s most treasured musicians left her homeland reeling. “Brazil without Elis,” mourned one front page after the legendary singer Elis Regina unexpectedly died at the age of 36.

So when Elis Regina recently re-emerged, performing a soul-stirring duet with her daughter, the Grammy-winning singer Maria Rita, there were similarly charged scenes of catharsis and nostalgia.

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​Artificial intelligence (AI) | The Guardian

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