Phil Spencer, Xbox chief, on AI: ‘I’m protective of the creative process’

June 22, 2023
Est. Reading: 1 minute


Spencer played down concerns about AI being used to streamline the video game production process and said it had a role in moderation

Artificial Intelligence is very much on the news agenda right now. The unstoppable rise of ChatGPT and the seemingly imminent prospect of generalised AI able to re-create broad human thinking processes has seen concerns raised by everyone from major business CEOs to Geoffrey Hinton, one of the godfathers of AI research. AI has been an element of video game design and production for at least two decades, but now with AI art programs and the rise of procedurally generated game dialogue, there are growing questions over how AI is going to effect not just the content of games, but the teams that make them.

Talking at the Xbox games showcase in Los Angeles recently, Xbox chief Phil Spencer played down concerns that AI could be used to streamline the game production process and therefore lead to smaller teams.

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​Artificial intelligence (AI) | The Guardian

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